{"id":6016,"date":"2015-08-07T23:42:19","date_gmt":"2015-08-07T14:42:19","guid":{"rendered":"https:\/\/shokuninshinkaron.sumireco.co.jp\/?p=6016"},"modified":"2015-08-07T23:42:19","modified_gmt":"2015-08-07T14:42:19","slug":"swot%e3%81%8b%e3%82%894p%e3%80%814c%e3%81%b8%e3%80%82","status":"publish","type":"post","link":"https:\/\/shokuninshinkaron.com\/?p=6016","title":{"rendered":"SWOT\u304b\u30894P\u30014C\u3078\u3002"},"content":{"rendered":"<p>8\u67087\u65e5\u6674\u308c<\/p>\n<figure id=\"attachment_6020\" aria-describedby=\"caption-attachment-6020\" style=\"width: 2587px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/shokuninshinkaron.com\/wp\/wp-content\/uploads\/2015\/08\/image16.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6020\" src=\"https:\/\/shokuninshinkaron.com\/wp\/wp-content\/uploads\/2015\/08\/image16.jpg\" alt=\"\u590f\u7a7a\" width=\"2587\" height=\"2042\" \/><\/a><figcaption id=\"caption-attachment-6020\" class=\"wp-caption-text\">\u590f\u7a7a<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>\u4eca\u65e5\u3082\u6691\u30441\u65e5\u3067\u3057\u305f\u3002<\/p>\n<p>\u671d\u3001\u76ee\u899a\u3081\u305f\u3089\u3001\u65e2\u306b\u968f\u5206\u6c17\u6e29\u306f\u9ad8\u304f\u3001\u3044\u3064\u3082\u306e5\u5206\u9593\u7b4b\u30c8\u30ec\u3092\u3057\u305f\u5f8c\u30b7\u30e3\u30ef\u30fc\u3092\u6d74\u3073\u3066\u3082\u3044\u3064\u307e\u3067\u305f\u3063\u3066\u3082\u6c57\u304c\u5f15\u304b\u305a\u6247\u98a8\u6a5f\u306e\u524d\u304b\u3089\u306a\u304b\u306a\u304b\u52d5\u3051\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3044\u3064\u307e\u3067\u3082\u6dbc\u3093\u3067\u3044\u3066\u3082\u3057\u3087\u3046\u304c\u306a\u3044\u3068\u3001\u610f\u3092\u6c7a\u3057\u3066\u670d\u3092\u7740\u59cb\u3081\u307e\u3057\u305f\u304c\u3001\u6691\u3044\u3002\u3002\u3002<\/p>\n<p>\u4eca\u65e5\u306e\u4e88\u5b9a\u3092\u898b\u308b\u30681\u65e5\u4e2d\u4e8b\u52d9\u6240\u306b\u3053\u3082\u3063\u3066\u6253\u3061\u5408\u308f\u305b\u3084\u4f1a\u8b70\u306b\u306a\u3063\u3066\u3044\u305f\u306e\u3092\u3053\u308c\u5e78\u3044\u306b\u3068\u30b9\u30fc\u30d1\u30fc\u30af\u30fc\u30eb\u30d3\u30ba\u30b9\u30bf\u30a4\u30eb\uff08\u8981\u3059\u308b\u306b\u77ed\u30d1\u30f3\uff09\u306b\u3001\u3001<\/p>\n<p>\u4ed5\u4e8b\u3059\u308b\u6c17\u3042\u3093\u306e\u304b\uff1f\u3068\u7591\u554f\u306b\u601d\u308f\u308c\u305d\u3046\u3067\u3059\u304c\u3001\u6dbc\u3057\u3044\u683c\u597d\u3057\u305f\u304b\u3089\u4ed5\u4e8b\u3059\u308b\u6c17\u304c\u306a\u3044\u3068\u306f\u9650\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u8a66\u3057\u3066\u307f\u307e\u3057\u305f\u3002\uff08\u7b11\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>\u30b9\u30fc\u30d1\u30fc\u30af\u30fc\u30eb\u30d3\u30ba\u306b\u3066\u5931\u793c\u3057\u307e\u3059\u3002\uff08\u7b11\uff09<\/h1>\n<p>\u5348\u524d\u4e2d\u306f\u884c\u653f\u66f8\u58eb\u306e\u4e09\u4f73\u5148\u751f\u3092\u59cb\u3081\u3001\u77e5\u7684\u8cc7\u7523\u7d4c\u55b6\u5831\u544a\u66f8\u4f5c\u6210\u30c1\u30fc\u30e0\u306e\u5148\u751f\u65b9\u306b\u304a\u8d8a\u3057\u3044\u305f\u3060\u304d\u6253\u3061\u5408\u308f\u305b\u3002<\/p>\n<p>\u663c\u304b\u3089\u306f\u30a6\u30a7\u30d6\u7528\u5fc3\u68d2\u3092\u304a\u9858\u3044\u3057\u3066\u3044\u308b\u30be\u30ed\u30a2\u30b9\u30bf\u30fc\u9ad8\u6a4b\u592b\u59bb\u3092\u4ea4\u3048\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3002<\/p>\n<p>\u5915\u65b9\u304b\u3089\u306f\u308f\u3056\u308f\u3056\u6771\u4eac\u304b\u3089\uff34\uff2f\uff34\uff2f\u793e\u306e\u30b0\u30ea\u30fc\u30f3\u3067\u30e2\u30c7\u30eb\u8a3a\u65ad\u4e8b\u696d\u306e\u30c8\u30c3\u30d7\u306e\u65b9\u306b\u304a\u8d8a\u3057\u3044\u305f\u3060\u3044\u3066\u6253\u3061\u5408\u308f\u305b\u3002<\/p>\n<p>\u3068\u3001\u305f\u304f\u3055\u3093\u306e\u65b9\u306b\u6765\u793e\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u304c\u7686\u3055\u3093\u305d\u3093\u306a\u306b\u304a\u304b\u3057\u306a\u8868\u60c5\u3092\u3055\u308c\u3066\u304a\u3089\u308c\u306a\u304b\u3063\u305f\u3088\u3046\u3067\u3001\u307e\u305a\u307e\u305a\u4e00\u5b89\u5fc3\u3002\uff08\u7b11\uff09<\/p>\n<p>\u300c\u30b9\u30fc\u30d1\u30fc\u30af\u30fc\u30eb\u30d3\u30ba\u306b\u3066\u5931\u793c\u3057\u307e\u3059\u3002\u300d<\/p>\n<p>\u306e\u4e00\u8a00\u3067\u3001\u7686\u3055\u3093\u3042\u307e\u308a\u9055\u548c\u611f\u306a\u304f\u53d7\u3051\u5165\u308c\u3066\u3044\u305f\u3060\u3044\u305f\u3088\u3046\u3067\u3057\u305f\u3002<br 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class=\"wp-caption-text\">\u77e5\u7684\u8cc7\u7523\u7d4c\u55b6\u5831\u544a\u66f8\u4f5c\u6210\u30df\u30fc\u30c6\u30a3\u30f3\u30b0<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h1>4P\u30014C\u3068USP\u306e\u89aa\u5bc6\u306a\u95a2\u4fc2<\/h1>\n<p>\u3055\u3066\u3001\u304a\u984c\u76ee\u306f\u5348\u524d\u4e2d\u306e\u77e5\u7684\u8cc7\u7523\u7d4c\u55b6\u5831\u544a\u66f8\u4f5c\u6210\u306e\u9032\u6357\u306b\u3064\u3044\u3066\u3002<br \/>\n\u524d\u56de\u3001SWOT\u5206\u6790\u3092\u4e45\u3057\u3076\u308a\u306b\u884c\u3063\u305f\u6d41\u308c\u3092\u53d7\u3051\u3066\u3001\u4eca\u56de\u306f4P\u3068\uff14\uff23\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3078\u3068\u78ba\u8a8d\u4f5c\u696d\u3092\u9032\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u30014P\u30684C\u3068\u306f\u3001<br \/>\n\u30de\u30c3\u30ab\u30fc\u30b7\u30fc\u306e4P\u3092\u8cfc\u8cb7\u8005\u8996\u70b9\u306b\u7f6e\u304d\u63db\u3048\u305f\u6982\u5ff5\u306e\u3053\u3068\u3067\u3001\u30ed\u30d0\u30fc\u30c8\u30fb\u30e9\u30a6\u30bf\u30fc\u30dc\u30fc\u30f3\u304c\u63d0\u5531\u3002<br \/>\n\u9867\u5ba2\u4fa1\u5024\uff08Customer value\uff09<br \/>\n\u9867\u5ba2\u30b3\u30b9\u30c8\uff08Customercost\uff09<br \/>\n\u5229\u4fbf\u6027\uff08Convenience\uff09<br \/>\n\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\u306e\u3053\u3068\u3002<\/p>\n<p>\u8ca9\u58f2\u8005\u306e\u8996\u70b9\u3067\u3042\u308b4P\u3092\u8cfc\u8cb7\u8005\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u7f6e\u304d\u63db\u3048\u305f\u6982\u5ff5\u3067\u3001<br \/>\n\u88fd\u54c1\uff08Product\uff09 \u2192\u9867\u5ba2\u4fa1\u5024\uff08Customer value\uff09<br \/>\n\u4fa1\u683c\uff08Price\uff09 \u2192\u9867\u5ba2\u30b3\u30b9\u30c8\uff08Customer cost\uff09<br \/>\n\u6d41\u901a\uff08Place\uff09 \u2192\u5229\u4fbf\u6027\uff08Convenience\uff09<br \/>\n\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u2192\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09<br \/>\n\u3068\u306a\u308b\u3002<\/p>\n<p>\u9867\u5ba2\u306f\u4fa1\u5024\u3084\u554f\u984c\u70b9\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u3068\u307f\u3066\u3044\u308b\u3002<br \/>\n\u9867\u5ba2\u306f\u88fd\u54c1\u306e\u7372\u5f97\u3001\u4f7f\u7528\u3001\u5ec3\u68c4\u306b\u81f3\u308b\u307e\u3067\u306e\u5168\u4f53\u306e\u30b3\u30b9\u30c8\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u3002<br \/>\n\u9867\u5ba2\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3067\u304d\u308b\u9650\u308a\u7c21\u4fbf\u306b\u5229\u7528\u3067\u304d\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u308b\u3002<br \/>\n\u9867\u5ba2\u306f\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u671b\u3093\u3067\u3044\u308b\u3002<br \/>\n\u3053\u306e4C\u3092\u5341\u5206\u691c\u8a0e\u3057\u305f\u3046\u3048\u3067\uff14P\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u3002<br \/>\n\u51fa\u5178:weblio\u3088\u308a<\/p>\n<p>\u3059\u307f\u308c\u3067\u306f\u3001\u65b0\u7bc9\u3001\u30ea\u30d5\u30a9\u30fc\u30e0\u3001\u5e97\u8217\u6539\u88c5\u306e3\u672c\u306e\u67f1\u3067\u4e8b\u696d\u3092\u884c\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u4eca\u56de\u3001\u3044\u3044\u6a5f\u4f1a\u3060\u3068\u8a00\u3046\u3053\u3068\u3067\u81ea\u793e\u306e\u884c\u3063\u3066\u304d\u305f\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3001\u6539\u3081\u3066\u632f\u308a\u8fd4\u308a\u3001\u6574\u7406\u3092\u3057\u3066\u307f\u308b\u3068\u601d\u3044\u306e\u307b\u304b\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u540c\u3058\u7a0b\u5ea6\u306e\u7cbe\u5ea6\u307e\u3067\u5f15\u304d\u4e0a\u3052\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<br \/>\n10\u5e74\u306b\u3082\u308f\u305f\u3063\u3066\u4f55\u5ea6\u3082\u7e70\u308a\u8fd4\u3057\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3001\u30b3\u30df\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3092\u7e70\u308a\u8fd4\u3057\u3066\u304d\u305f\u3053\u3068\u304c\u5982\u5b9f\u306b\u8868\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u3001\u3001<\/p>\n<p>\u3068\u306f\u8a00\u3048\u3001SWOT\u306b\u3057\u3066\u30824P\u30844C\u306b\u3057\u3066\u3082\u4f55\u5ea6\u3082\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u884c\u3044\u3001\u5206\u6790\u3092\u7e70\u308a\u8fd4\u3057\u3066\u304d\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5177\u4f53\u7684\u306b\u884c\u3063\u305f\u306e\u306fUSP\u306e\u898b\u76f4\u3057\u3068\u518d\u69cb\u7bc9\u4f4d\u3067\u3059\u3002<br \/>\n\u305f\u3060\u3001\u300c\u81ea\u793e\u3060\u3051\u306e\u58f2\u308a\u300d\u3068\u3088\u304f\u8a33\u3055\u308c\u308b\u3053\u306eunique selling 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